The past year has made us all re-evaluate what’s important to us. People’s thoughts on how work brings a sense of purpose to their lives, and what they want to achieve, is part of that thought process as we all seek more solid ground.
As an employer now is the time to figure out the steps you can take to make your team feel committed and reconnected to their colleagues and your organisation. It will be worth it. Businesses with higher levels of employee engagement are more joyful, productive and profitable. Engaged employees are emotionally committed to their work and their workplace. They are more creative, innovative and loyal. They deliver a better customer experience.
And as highlighted by Lindsay McGregor and Neel Doshi in their book Primed to Perform, these high levels of engagement are driven by three overarching factors: purpose, potential and play.
Purpose, potential, play – the three drivers of employee engagement
- Purpose – “my work and the aims of the organisation matter to me”. All the good things that come with higher levels of employee engagement – increased productivity, improved loyalty and advocacy, greater creativity and so forth – are only possible when an employee feels that their individual purpose aligns with that of their organisation.
- Potential – “I get something out of doing the work”. Fulfilling potential in terms of personal development, progression, satisfaction and reward and recognition is a powerful factor in increasing motivation and performance.
- Play – “I get the opportunity to contribute, experiment, be creative and have fun”. Giving employees more autonomous freedoms also helps to create a happier, more productive workplace.
An absence of the three Ps, economic pressure to hit financial targets, concerns about job security and emotional pressure to perform out of shame, guilt or insecurity can quickly make someone feel disengaged and demotivated. Productivity and the quality of work could take a hit and absenteeism and churn could increase.
But before we explore some ideas to help your business improve engagement and make your employees feel more committed and connected to your organisation, let’s take a look at where we are at in the engaement stakes.
How engaged are employees feeling?
The reality is few employees feel highly engaged and businesses that are looking to turn the tide are starting from a low base. Engagement levels were already sinking before the pandemic. And the latest figures from Achievers Workforce Institute’s 2021 Engagement and Retention Report tell us that just 21% of employees consider themselves to be ‘very engaged’ at work.
The impact of remote working
While things like more family time, no commute and reports of increases in productivity by some businesses have been the positive stories – there have also been major downsides. If we look below at some of the findings of research by YouGov for Skillcast – the frustrations of working from home – difficulty staying motivated, the absence of a workplace routine, missing socialising and high levels of anxiety (all of which affect all age groups but are more acute issues for millennials) have been negatively impacting that all important sense of purpose and belonging.
Fixing poor engagement will not be easy. But there are proven tactics you can turn to.
10 employee engagement ideas that work
1. Empower your employees to shape your people strategy
All too often we see leadership teams put the engagement plan together without first talking to their people. Understanding what makes your employees tick and what motivates them to get out of bed in the morning is critical. Employees who are purpose-driven and part of the discussion / decision making process are less likely to become disengaged.
Here are some questions to explore with your team:
- What do they value and what does work mean to them?
- What would make them want to stay and what would make them want to leave?
- For remote workers, what do they like about working from home and what do they miss?
- For furloughed workers, what are their thoughts about returning to work?
Your people have their hands on the controls. You have limited control over how you can help them achieve fulfilment at work. There are some levers you can pull around leadership style, work culture, employee experience, salary and so on. The answers to these questions will help you here.
But there are external factors that are out of your control. Having a better understanding of how these factors – family commitments, hobbies and interests, for example, also influence what an employee wants from their work – is important if you don’t want the shock of unexpected resignations.
2. Embrace ‘servant leadership’
The relationship between employees and leadership is critical to job and life satisfaction. This deep-rooted influence has been coined the ‘boss factor’ by McKinsey. But people who are good at being a boss aren’t always good at nurturing an engaged workforce. To do this, progressive businesses are turning to a different leadership style to get the best from their people – ‘servant leadership’.
These companies are moving away from traditional boss / employee reporting lines and top-down command and control cultures. Businesses that are practising this style of leadership are invested in our three overarching factors that improve engagement: purpose, potential and play. They are hiring and promoting ‘servant leaders’ that want to serve the greater good and give employees the platform they need to be the best they can be. They persuade, empower, listen, delegate and connect to a shared mission. They encourage team members to test new ideas and ways of working. They are driven by developing people, building a trusted team and achieving results. They serve together.
3. Hire on values and purpose
As we mentioned earlier, an employee that shares the same values and purpose as their organisation will want to stay and do their best work. For a clothing brand like Zappos, whose purpose is to ‘live and deliver WOW’, the company is so committed to its 10 core values that it hires and fires by them.
1. Deliver WOW through service
2. Embrace and drive change
3. Create fun and a little weirdness
4. Be adventurous, creative and open-minded
5. Pursue growth and learning
6. Build open and honest relationships with communication
7. Build a positive team and family spirit
8. Do more with less
9. Be passionate and determined
10. Be humble
Businesses like Zappos tend to have superior employee engagement because they find and keep people that want to live the mission.
What’s your mission and what are your core values?
Here are a few questions to help you find the answers:
- What do we stand for and how do we want to make a difference – for our people, customers and community?
- What values are the lifeblood of our organisation?
- How does our company live our mission and values – on a daily basis and through our actions, behaviour and purpose?
4. Create a line of sight to the organisation’s goals
Be clear about how an employee