About John Aves

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So far John Aves has created 63 blog entries.

15 vital customer experience statistics for 2018

15 vital customer experience statistics for 2018 Research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. We’re just a couple of years away and most brands have already arrived in the future especially when it comes to strategic thinking. The pioneers aside, customer experience is still [...]

By | February 16th, 2018|Blog|Comments Off on 15 vital customer experience statistics for 2018

Stage experiences to make the brand stand out from the crowd.

Experiences they say are different from services.

By | October 21st, 2017|Blog|Comments Off on Stage experiences to make the brand stand out from the crowd.

Customers are up in arms – will the Ryanair brand suffer long term damage?

Ryanair raises some interesting questions for those of us working in the customer experience space

By | October 11th, 2017|Blog|Comments Off on Customers are up in arms – will the Ryanair brand suffer long term damage?

Breakfast Round Table Event – 10th October 2017 – IOD, 116 Pall Mall, London

John Aves Chief Executive cp2 experience invites you to join our Breakfast Round Table Event on the 10th October 2017

By | September 7th, 2017|Blog|Comments Off on Breakfast Round Table Event – 10th October 2017 – IOD, 116 Pall Mall, London

Top CX tips for delivering a ‘Branded Customer Experience’

Here are the top CX tips we have learned over the last ten years

By | August 23rd, 2017|Blog|Comments Off on Top CX tips for delivering a ‘Branded Customer Experience’

Stars show inflight safety in a hilarious, new, British Airways Video

By investing in a new safety video BA opens itself to criticism from passengers who have seen numerous cuts in service

By | August 3rd, 2017|Blog, CX Videos|Comments Off on Stars show inflight safety in a hilarious, new, British Airways Video

How useful is customer satisfaction as a measure? Aldi tops M&S and Waitrose

Are we now seeing a new breed of company that can drive costs down and at the same time deliver sector leading customer satisfaction?

By | July 20th, 2017|Blog|Comments Off on How useful is customer satisfaction as a measure? Aldi tops M&S and Waitrose

British Airways To Fly to Serve – seems a long way from the reality

Despite the operational complexity facing an international airline like British Airways, its challenge is essentially a very simple one

By | July 14th, 2017|Blog|Comments Off on British Airways To Fly to Serve – seems a long way from the reality

How to get employees to emotionally connect with customers through behavioural training

We challenge ourselves to design a training experience that is the most memorable and fun that participants’ have ever experienced

By | July 7th, 2017|Blog|Comments Off on How to get employees to emotionally connect with customers through behavioural training

Judging at the UK Financial Services Experience Awards

The UK Customer Experience Awards is the biggest and most compelling CX event in the world

By | June 14th, 2017|Blog, News|Comments Off on Judging at the UK Financial Services Experience Awards