About Mark Gould

A senior retail executive with over 30 years of experience in major change programmes with businesses in the UK, US and Ireland. Mark has led large retail teams with a focus on the customer experience to generate loyalty and improved commercial results.

Customer retention starts with your culture and people – lessons from Revolut

Retail banking shouldn't be seen as an endless bout between between challenger and incumbent. Customers don't view their experience in this way. Neither should you. People are seeking financial allies, not adversaries. They don't care about the issues that preoccupy most traditional banks - legacies, cost, regulatory pressures, models [...]

By |2022-10-12T14:53:40+01:00October 12th, 2022|Categories: Banking and Financial Services, Blog, Customer Loyalty|Comments Off on Customer retention starts with your culture and people – lessons from Revolut

Grounded: CX lessons from the summer flights fiasco

Travellers have regained their confidence to fly again. But for some, trust that they will ever take off has been broken. The summer flights fiasco continues. The mayhem could go on for months. Nevertheless, there are valuable CX lessons for airlines and airports (two reputations are at stake – [...]

By |2022-08-18T13:08:52+01:00August 18th, 2022|Categories: CX Transformation, Hospitality, Travel and Tourism, Research & Insight|Comments Off on Grounded: CX lessons from the summer flights fiasco

Take our free Customer Experience Assessment

Understanding where your business is on the journey to achieving a differentiated customer experience is vital to effectively prioritise plans and areas for focus in 2021. Our Customer Experience Assessment is designed to help you understand where your organisation is on this journey. The CX Assessment can be used used [...]

By |2022-06-25T16:24:07+01:00January 21st, 2021|Categories: Blog, CX ROI and Maturity|Comments Off on Take our free Customer Experience Assessment