Building brand strength has long been a key priority for CMOs. It has been even more relevant over the past 18 months as customers have gravitated to brands they feel they can trust. The answer to the question of what drives brand strength comes to us in the latest [...]
We are delighted to announce that partner Permanent TSB has won the financial services category at The Irish CX Impact Awards 2021. The bank took home the award for its commitment to the grassroots development and growth of its transformative Blackbelt CX programme. The winner's story showed how Permanent [...]
We have all got so used to shopping online that some commentators have sounded the alarm and warned that the high street is dead and the future for bricks and mortar retailers is bleak. There is no doubt that online will continue to grow. It is also true that the [...]
There has been a profound change in the behaviour, values and beliefs of insurance customers over the past year. Returning to a pre-Covid world is not an option. The change has been so deep that insurers will need to go back to customer experience blueprints and work out how [...]