Delighting customers comes with a cost. Delivering a superior customer experience should meet, and even excel customer expectations. But, not at any cost.
Delighted customers that have an affinity with your brand will help create new customers, new advocates even. But, advocacy has to be earned.
Most businesses have a customer experience vision, but few invest in tailored employee training to unite their people around these. Learn about best practices in our Customer Experience Mini Guide
It’s no accident that brands that provide a great customer experience usually provide a great employee experience too. Find out more in our mini guide