Some companies are awash with data but few have real insight into the factors that shape the loyalty of target customers, now and into the future
For your most profitable customers – those that will drive the growth of your company – do you have a detailed understanding of:
- What they value and expect?
- The relative importance of price, product and service in shaping their buying decisions?
- Specifically, which factors (loyalty drivers) have the biggest impact on customers’ behaviour and choice?
- How customers view your organisation versus your competitors?
- What it would take to drive their loyalty now and into the future?
Whether by re-analysing existing data and presenting it in a different way, or collecting new, our expertise will ensure you have a clear view of the factors driving the buying behaviour of your target customers
Solid customer data that addresses the right questions and provides real insight is an important first step in the development of a distinctive and differentiated customer experience.
If you would like to discover more about how cp2experience, a customer experience consulting and training company, could help you shape and deliver your organisation’s customer experience, contact us today:
+44 (0)7850 603723 or email email@example.com