Customer insight

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Some companies are awash with data but few have real insight into the factors that shape the loyalty of target customers, now and into the future

For your most profitable customers – those that will drive the growth of your company – do you have a detailed understanding of:

  • What they value and expect?
  • The relative importance of price, product and service in shaping their buying decisions?
  • Specifically, which factors (loyalty drivers) have the biggest impact on customer behaviour and choice?
  • How customers view your organisation versus your competitors?
  • What it would take to drive their loyalty now and into the future?

Whether by re-analysing existing data and presenting it in a different way, or collecting new, our expertise will ensure you have a clear view of the factors driving the buying behaviour of your target customers

Solid customer data that addresses the right questions and provides real insight is an important first step in the development of a distinctive and differentiated customer experience.

In addition to customer insight, we also offer customer promise development and customer experience design.

Our clients

Our experience covers both b2b and b2c across retail, telecoms, financial services, hospitality, transportation, business services and technology sectors in the UK and overseas. Here are some of the clients we have worked with.