Empower employees to deliver on your customer promise
Best-in-class retailers recognise the importance of developing a compelling customer promise. The promise becomes a rallying cry across their business and clearly states what target customers can expect. They also invest in the people who are the gatekeepers of that promise. They empower all employees to deliver this and understand that every interaction, whether it is with retail staff in store, call centre employees or technical support teams, leaves a mark that can enhance a brand or undermine it. It’s no accident that brands that provide a great customer experience usually provide a great employee experience too.
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