Improving customer advocacy and retention

Improving customer advocacy and retention

Inspiring authentic customer advocacy and improving loyalty is a top priority and long term trend as retailers strive to keep a competitive edge. Research by BzzAgent found that advocates are 50% more likely to influence a purchasing decision than a regular customer. Delighted customers that have an affinity with your brand will help create new customers, new advocates even. But, advocacy has to be earned. Find out how by taking a look at our latest Mini Guide.