How can you measure the results of your customer experience initiative?
We use a unique set of tools to first measure the impact you can expect then, during implementation, the results you are achieving. Using real data, we model the increase in customer numbers and revenue, resulting from an increase in the percentage of customers who become advocates of your brand.
We also work with you to create a scorecard of measures to monitor your customer experience and performance on the key drivers of customer retention. The scorecard will help you align these results with your financial reporting and other operational KPIs.
The scorecard will link to your management and employee recognition schemes and ensure you reward people for the right behaviours.
Contact cp2experience if you want to develop a measurement framework to track the progress of your customer experience effort.