Professional Services2022-06-25T19:46:22+01:00

Professional Services

Trusted advisor: How to avoid the parity trap in professional services

We have worked with very successful law firms, accountants / tax advisors and management consulting firms over the past 25 years. Combined with my personal experience of leading two professional service firms (PSFs), I have outlined some insights and observations to help you differentiate and grow your firm. One [...]

Why the tide has turned on the B2B sales experience

Expanding the relationship with existing clients is a priority for all organisations. It is cheaper and easier to sell to someone who already knows your company and the products and services you offer than to those who don’t. However, existing clients can only take you so far. In the [...]