Our Primark article featured in the Most Connected Brands Index

We are excited to see the publication of the Most Connected Brands Index (www.mostconnectedbrands.com) compiled by research agency Opinium and including our feature on Primark.

Unlike many of the other brand indices already available, Opinium’s research relied on the views of people that have the power to build, define and sometimes destroy brands and businesses: the consumers themselves.

The report is well worth a read. It features:

  • The top 100 UK brands with expert reviews of the top 50
  • Overviews of the technology, FMCG, media, financial services and retail sectors
  • Five major trends impacting and shaping brands today
  • And of course our expert review of Primark

Click here to see the full report: https://www.mostconnectedbrands.com/download-report

Happy reading!