Stage experiences to make the brand stand out from the crowd.
Experiences they say are different from services.
Do loyalty schemes drive loyalty?
Loyalty schemes represent a multi-million-pound industry. Many businesses have got a finger within the loyalty ‘pie’. Tesco have the Club Card, Boots have the Advantage Card and Sainsburys are part of the Nectar network.
Why do brands with purpose generate more revenue?
Why do brands with purpose generate more revenue? Posted by John Aves, Monday 18th May. In a recent article in Marketing, Unilever has revealed that the brands within its ‘Sustainable Living Plan’ are contributing to over half the overall business growth. Brands such as; Dove, Ben & Jerry’s and Comfort [...]
Has WHSmith lost it’s way?
Has WHSmith lost its way? Posted by John Aves, Tuesday 21st April 2015. So after WHSmith published it’s interim results, we look at what is going right and what is going wrong one of the UK’s most traditional brands. Thursday’s results highlighted that the magazine and book retailer, is focusing [...]