M&S is hoping that its new ad will save the company
The challenge for M&S is to establish a shopping experience that customers enjoy and are excited by.
Do loyalty schemes drive loyalty?
Loyalty schemes represent a multi-million-pound industry. Many businesses have got a finger within the loyalty ‘pie’. Tesco have the Club Card, Boots have the Advantage Card and Sainsburys are part of the Nectar network.
IKEA – From products to experiences
A new breed of company has come along in the last decade, that has moved into the world of experience in order to create competitive advantage.
What about when customers do not know what they want?
In the previous blog, we discussed how Customer Research, including VoC (Voice of the Customer) can be utilised to understand customers’ opinions and expectations of a proposition; and then how this research can be utilised to transform that product or service. This approach is clearly more likely to lead to [...]