What about when customers do not know what they want?

In the previous blog, we discussed how Customer Research, including VoC (Voice of the Customer) can be utilised to understand customers’ opinions and expectations of a proposition; and then how this research can be utilised to transform that product or service. This approach is clearly more likely to lead to [...]

By |2022-06-25T16:04:16+01:00August 2nd, 2016|Categories: Blog, CX Transformation, Research & Insight|Tags: , , , |Comments Off on What about when customers do not know what they want?

Customer research – What are we trying to find out?

The global insight research industry is enormous. In 2013, its size in terms of turnover was estimated to be over $40bn. Considering the growth trends, this is likely to have risen since then, and will undoubtedly continue to rise in the future. Lots of organisations looking to gather a lot [...]

By |2022-06-25T16:06:34+01:00July 26th, 2016|Categories: Blog, CX Transformation, Research & Insight|Tags: , , |Comments Off on Customer research – What are we trying to find out?

How the power of customer insight can stop your company investing in the wrong areas.

Every day companies gather reams of data that they use at Board and operational level to power the way they operate. Sadly, too much of the research large companies commission is backwards looking and gives very little insight into the fast-changing needs and expectations of customers. When you overlay internal [...]

By |2022-06-25T16:09:02+01:00June 16th, 2015|Categories: Blog, CX Transformation|Tags: , , |Comments Off on How the power of customer insight can stop your company investing in the wrong areas.