In the previous blog, we discussed how Customer Research, including VoC (Voice of the Customer) can be utilised to understand customers’ opinions and expectations of a proposition; and then how this research can be utilised to transform that product or service. This approach is clearly more likely to lead to [...]
The global insight research industry is enormous. In 2013, its size in terms of turnover was estimated to be over $40bn. Considering the growth trends, this is likely to have risen since then, and will undoubtedly continue to rise in the future. Lots of organisations looking to gather a lot [...]
Every day companies gather reams of data that they use at Board and operational level to power the way they operate. Sadly, too much of the research large companies commission is backwards looking and gives very little insight into the fast-changing needs and expectations of customers. When you overlay internal [...]